Thursday, April 29, 2010
Monday, April 19, 2010

Saturday, April 3, 2010
As previously documented in this blog, I had the opportunity of meeting and conversing with one of MCAAP's finest: Public Affairs Specialist Mark Hughes. As an acquaintance, Mr. Hughes discussed with me briefly in our first meeting what he does on a daily basis as well as some of the noteworthy Army initiatives he has had the privilege of working toward. I recently met with Mr. Hughes again, and our conversation was much deeper and he told me a great deal about his history, education, and training all leading up to where he is now in his career as Public Affairs Specialist for MCAAP. I enjoyed our recent meeting so much I wanted to document our dialogue in my blog.
Education has played a vital role in Hughes professional endeavors. He received a Bachelor of Arts in Education with a specialization in journalism in 1976 from Northeastern State University located in Tahlequah, Okla. Hughes continued his education at the U.S. Marine Corps Command & Staff College in Quantico, Va. He also took courses and earned certifications in public affairs from the University of Oklahoma. Hughes then attended the Senior Public Affairs Officers School and the Defense Information School while stationed at Ft. Benjamin Harrison, Ind.
Hughes has been in the PR field as an Army Public Affairs Officer for 34 years. His media experience goes back to his Marine Corps Career from 1976 to 1996. Retiring from the Marines as a lieutenant colonel in 1996, Hughes has dealt with national and international media in these crises and exercises: Operation Desert Shield, Operation Desert Storm, Panama, Honduras, Okinawa, Germany, Somalia.
Since his time at MCAAP, Hughes has been in constant correspondence with national and international media. From February 2002 until March 2003, MCAAP was the recipient of news media around the world such as “Nightline” (ABC-TV), The Associated Press, and the BBC once the U.S. began bombing Afghanistan and Iraq. As the sole public affairs specialist on the installation, Hughes coordinated each media visit and escorted media throughout the plant.
When asked how he perceives the value of public relations in his organization, Hughes had an interesting and thought-provoking response. Hughes says he thinks the value of PR in any organization is vital to the organization’s success.
“The real question, however, is what does the leadership think about the value of public relations in its organization? A PR practitioner can only be as valuable as the leadership will let him or her be. To that end, public relations practitioners have to be able to define value," Hughes said, "which is why it is essential for them to be able to measure the worthiness of what they do and their ability to contribute to the bottom line.”
Hughes says after years of experience in the field, he “gets it” when it comes to the function and value of public relations in the U.S. Army.
In his professional career, Hughes has had many articles published in various government publications. In 1992, Hughes wrote “Words at War: Reflections of a Marine Corps Public Affairs Officer,” which was published in the official U.S. Army magazine, Soldiers. Hughes encourages any PR majors to consider a career with the federal government in Public Affairs.
Sunday, March 28, 2010
A Department of Army initiative has been to encourage, endorse, and employ diversity in the civilian workplace. All DA agencies have been delegated to ensure that personnel be diverse in organizations and directorates across the board. During my internship, I have not only been exposed to a line of work, but also to getting along with co-workers and learning about who they are as individuals.

Born in East St. Louis, Ill., Lona’s two best friends growing up were Sharon Diggs and Leslie Howard. Lona commented that she did not have any close friends of another race. She lived in a predominately black neighborhood throughout her childhood.
In her spare time, Lona enjoys roller-skating and fishing. She is a very confident, direct person and says that there is nothing and no one who limits her from enjoying her hobbies.
When asked to describe herself physically, Lona chose the words young and beautiful. As a confident woman, she feels secure about who she is and how she perceives herself. When asked to describe herself without making reference to physical appearance, Lona chose inward qualities of her personality: kind, caring, sharing, intelligent, professional, successful woman.
Lona believes that at home, others perceive her as smart, fun, and loving. In the workplace, she thinks she is perceived as intelligent, personable, hardworking, and dedicated.
Lona regards her career with the utmost regard, and strives to be a professional exuding excellence. She says she honestly has no idea what people on the street think of her. She says there is no way to gauge people’s thoughts and she has never asked a stranger before.
When questioned about her perception of her own power in society, she said she has never thought about it. She said she believes that even the smallest person can change the course of the future and that she has the ability to make a difference in the world around her. She perceives limitations to be corrupt people, racists, bigots, and closed-minded people who do not have a love for humanity.
Lona then answered the question, what are you thoughts feelings, and behaviors relating to race and ethnicity. She simply replied, “We are all created equal.” When asked about how she chooses to identify herself, she said, “I am a child of God.”
When Lona was asked what she thinks about race and what makes that happen, she replied, “I don’t think about it.” At first, she said she had never thought about how her life might be different had she been a male, but she then commented that she believes discipline in her house as a child would have been different in that as a male, things would have been slightly easy on her. She says her parents let her brothers get away with more things and that her mother and father were very protective of the girls in the family.
I then asked Lona about the hardest thing about race for her to talk about. She claims that she does not have one and that she tries not to think along those lines. What I gathered from this interview is that Lona Smith has completely eliminated the barriers of race and ethnicity from her thoughts, feelings, and words. “I don’t see color,” she said at the end of the interview. We laughed about how outrageous some might see this method of approach, but she told me that when it comes to race, she prefers to be colorblind.